Elements+of+Visual+Language

** Unit one: Elements of visual language ** Images are the basic units of visual language.

Communication is the basic function of visual language .Other functions are informative, expressive and aesthetic as we saw on the first course.

The basic elements of visual language are the point, the line, the form, the texture and the colour. · ** The point  ** is basic unit of visual language. We can draw lines, forms and masses of colours with points. · ** The line  ** is a succession or sequence of points in the same or different direction. The line has different expressive uses: horizon lines are more balanced, vertical lines are stronger and more elegant, curve lines are dynamic and broken lines need the observer to complete the empty spaces with his/her mind and they are more difficult to use.

· ** The form or shape ** is the space limited by **outline** or **silhouette.** We have two-dimensional forms and three-dimensional forms. Besides we can divide forms into organic and geometric forms.



· ** The texture  ** gives us information about the look of the objects. We can see and touch. We can organize into **organic or natural textures** and **geometric or artificial textures**.

· ** The colour ** is a very important element in the visual language because it transmits a lot of sensations. We can distinguish between **Light colours or colours** produced by solar light and **pigment colours** produced by the characteristic colours of the materials like minerals, clay and others**. Primary colours** are yellow, magenta and cyan blue, **secondary colours** are red, green and violet and **tertiary colours** are a blend of a primary colour and a secondary colour.

· ** The composition ** is the art of organizing all the previous elements in a fixed space with functional and aesthetic sense in order to create an impression in the observer.

If you want to read more about visual language visit this [|link.]

Task **
 * Draw a chart with all the specific vocabulary and translate it into Spanish. **